| Me: | Relaunch or not I still don't like it. |
| The Net Says: | Out of consumer distaste - and falling sales - a rebrand has blossomed. And with it, a new campaign: "Probably not the best beer in the world. So we've changed it."
Carlsberg Report: An important demographic for operators, the report reveals the importance of recognising the factions within the Millennial age bracket.The report comprises data from 1,677 consumers and has been broken down by age groups to highlight current consumer attitudes and behaviours.Taking a segmented approach, Carlsberg research acknowledges that while there are common traits across the demographic, there are fundamental differences in consumption habits and behaviours between 18 and 25-year-olds and 26 to 35-year-olds. Our generation have trust issues because we were all raised on those awesome adverts saying Carlsberg is the best lager in the world only to finally taste the shit and realise it’s like drinking the bath water that your nan died in. |
| Type: | Danish Pilsner 3.8% ABV |
| Flavour: | Distinctive citrus and floral hop aromas deliver greater depth of flavour and a hoppy moreish aftertaste. |
| Fact: | Carlsberg has run a social experiment in a cinema in Belgium to support its new tagline: ‘That calls for a Carlsberg’.
The campaign, created by Belgian agency Duval Guillaume, features couples walking into a cinema screening to find the room full of bikers, with the only two spare seats right in the middle of them all. It follows the reactions of the couples: some of them leaving the room, others taking the seats. Those who sit down are rewarded with a bottle of Carlsberg. The recording was shown as an advert is Belgium. |
